A dress that suits every body type : Why North India’s anarkali is a rage in the south

Hyderabad based designer and owner of Studio Rama, Rama Rrebbapragada works a lot with exclusive clients who come with varying requirements. She believes people now want custom-made designs that look unique.

At her studio in Banjara Hills, she observes a lot of clients asking for anarkalis crafted out of pure Kanchipuram and Gadwal silks, finished off with a brocade dupatta and heavy embroidery.

She says, “In my opinion, clients are now moving toward custom-made clothing tailored to flatter their body. While some prefer the traditional elaborate kalis, some others want a bias-cut anarkali tailored full length almost like a gown. There is a lot of fusion of western elements while retaining the quintessential Indian touch.”

It is possible to make a fashion statement while sporting something traditional. One can go the Indo-western route or choose to pair the anarkali with different accessories. One can even play around with fabrics and colours. Anarkalis flatter almost every body type and work for a variety of occasions.

Vasudha says it is never too late to jump into the bandwagon and embrace the trend. She also adds that even a very traditional attire like an anarkali can be bold and funky. She says, “If you are someone who is more into western style than desi clothing, go Indo-western."

Source: Published at The News Minute ,Article by Priyanka Raman URL: https://www.thenewsminute.com/article/dress-suits-every-body-type-why-north-indias-anarkali-rage-south-57577