Textiles have been long been a passion with Rama, even as a little girl. A rather effervescent, hyperactive little girl, the only time she would be quiet was when she was embroidering, cutting up bits of cloth or sewing. It seems she had an innate connection with textiles always. Her very first shop in Hyderabad was called Threads and Needles, and that brand grew into an outlet called Srishtie where she customized clothes for a regular clientele. Srishtie changed a few locations, before it morphed into Studio Rama.
Source: http://chennaiyil.com/weddings-marigolds-present-exclusive-collection-studio-rama-never-prices/ .